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From the bestselling author of Blink and The Tipping Point
what could be so terribly wrong
the ending of the book comes as a shock
The Green Book
Secrets of the Moneylab : How Behavioral Economics Can Improve Your Business new-arrivals-191021 From the bestselling author ofTaking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different and weird real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? As
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