PURE EVOKE 10.81 100ml Permanent Colour - Pure Identity Color Creme you will stay ahead of

you will stay ahead of the latest beauty trends

Regular use controls an oily scalp whilst protecting against dry ends with non-oily moisturising agents

it quickly and effortlessly dissolves all types of wax from all fabrics

JUUCE HEAT SHIELD protects hair during and after 200˚C+ heat styling by locking in moisture and nutrients that help to extend colour life and strengthen resistance to breakage

PURE EVOKE 10.81 100ml Permanent Colour - Pure Identity Color Creme you will stay ahead ofDEMI PERMANENT COLOUR EVOKE colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair. Superior shade selection. Ammonia free + pH neutral. PPD free. 100% certified organic complex. Phytonutrients (shea butter + glycerin). Clear glossing treatment. Unrivalled grey blending. Brilliant blonde toners. Micro pigment molecules for intense vibrant colour.