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But the te
000 men and women in this situation
and many more insights into the making of the blockbuster movie
John Wootters
Marketing High Technology Family Travel But the teMarketing is civilized warfare. And as high tech products become increasingly standardized practically identical, from the customer's point of view it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the
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