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The 13th Edition updates and expands materials in areas undergoing rapid change as a result of improved managerial practices
and helpful insights that resonate with today’s students
For the first time
encouraging a strong conceptual understanding of these basic principles
MKTG 13 : Principles of Marketing 14th Edition- MindTap Edition_9 The 13th Edition updates andOverview: MKTG 13 with MindTap brings marketing fundamentals to life by showing students how theyre applied at the worlds top companies every day, all at an affordable price. MKTG combines an engaging paperback textbook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as theyre held accountable for course material and are challenged to then apply it. ISBN: 9780357929353 Edition: 14 Publisher: Cengage
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